Wooohoooo, it’s the second part of this mini series on Why you’re not making more money from your Online Membership YET and what to do about it…
Click on the YouTube link above to watch this Episode, or on the Podcast link below if you’d prefer to listen. You can scroll down if you’d like to read the transcript 🙂
Hi, welcome along to a brand new episode of the Recurring Revenue Rocks show. I’m your host, Laura Jeffrey. It’s great to see you here today. So in the most recent episode of the recurring revenue rock show, we were talking about reasons why you’re not making more money, more income from your membership as it stands. So in the last episode,
we talked about how your structure might be affecting, you know, how, how you’re selling places in your membership. And we also talked about your spark or lack of spark with your membership, like how in love you are with your membership. So today we’re going to be moving on to two different areas. So there are four total areas. So the two that we spoke spoke about last time,
and then in today’s episode, I want to talk to you specifically about systems and selling, because these are two totally different problems that I see again and again, and again, come up with membership owners who aren’t making the money that they want to make from them memberships. So first of all, let’s tackle systems because that is quite a simple one to put,
right? But you do need to roll your sleeves up and do the work. So I do tend to get a certain percentage of membership owners coming across to see me who wants to work with me more closely because they haven’t systemized their memberships yet. And for me, I’m a typical Virgo. I love things to be systemized. And the more I systemize my business,
the more I automate, the more I get kind of set out and systemize the easier my businesses to run and the better things feel because I’m not late with things, things kind of run like a well-oiled machine, which is obviously what we want in our businesses. We don’t want to be kind of operating from this place of chaos and stress, which absolutely I did kind of like the majority of my business.
I actually ran from a place of being, you know, quite last minute, nothing being systemized, you know, tax returns being submitted a day or two before the deadline, not having systems in place for content creation, for example, not having systems in place for how you onboard and off-board your members. All of these things really add up to quite a chaotic working environment,
not only physically like on your desk and in your office, but mentally, it’s kind of like quite a big mental load and quite a big mental stress when you don’t have things systemized and you don’t know kind of what’s going on. And when in your business is not a good place to operate from. So when a business owners come to me who aren’t making enough money from their membership,
this is absolutely one of the areas that we look at because it’s like, right, you are basically leaking money from your business. If you haven’t gone through and streamlined what you’re doing and systemize the different processes that you have in your business. So for those of you who are like me, who probably came from a corporate background, or maybe a teaching background,
you will remember from those days back in the office or the whatever institution you’re working in, that there were systems in place. Right? And there’s a reason for that. So for me as an event manager, absolutely, there were processes and procedures and systems that we had to have in place in order for us to be able to make a profit in our business.
It was really, really important that we all were trained on that. And we were all kind of like singing from the same hymn sheet saying like you’re all kind of acting in the same way so that you get a relatively similar result each time. Cause you know, it works well. So when I’m talking about systemizing, your membership, there are certain areas which you really,
if you want to grow and you want to make more money from your membership, you need to get these rights because it’s going to allow you to make your membership a lot smoother operation to run. And also it means that you need fewer staff. For me, I run with occasional Facebook ads support from a Facebook ads manager. I have an accountant who helps me with my tax return.
And occasionally I get some help from a VA or from a graphic designer, but that is it. I don’t have any permanent staff in my office. It’s just me. And I like it that way. I do not want to have to employ loads of team members. That’s not part of my vision that doesn’t inspire me. So having my business really systemized means that I can run like a really well oiled machine where I’m not kind of like having to get loads of people to do different tasks because it’s all automated and my business is done.
The majority of the work is done. So what does that look like for you and your membership? There’s a few different areas here that you need to look at and it might be worth kind of taking a note of these and just doing a column under each to kind of give yourself a mark out of 10 in terms of how systemized you are. So how the thing firstly,
about your, your members’ experience inside your membership. If you’re not systemized and you’re not looking after your members properly, you’re going to lose a lot more members than you should be or could be. So this is like a really obvious first thing to look at to make sure that you’re not like frittering money away from people resigning or kind of coming out of the membership when you could have actually held onto them for a lot longer.
So mark yourself out of 10 for how you’re doing with your onboarding. How are you welcoming people into your membership when they’re leaving you? How are you offboarding them? What process do you go through when your members are actually leaving? What emails are you sending to them? How are you making sure that, you know, to check in what you could have done better?
What would they have preferred to have seen or had support in, in the membership that would have made them stay longer? Why are they leaving? Is it the money? Is it because they’re not feeling well enough support is you need to know this because then you can make your membership better. Right? So onboarding and off-boarding your members. That’s a really,
really big one next, have a think about finances. What process do you have in place for your, you know, your expenses, your outgoings, do you know, on a month to month basis, exactly how much you’re spending on your business because it’s ever so easy to have all these different apps and services and memberships and things going on before, you know,
you might not even be turning that much of a profit. So you need to really be careful about how, like what you are actually investing in. So have a think about things like MailChimp, a Weber, Vimeo, maybe you’re using like an all in one solution, like Kartra or Kajabi. You know, what other memberships do you have where you’re kind of actively involved and you’re benefiting from them.
Happy days, keep hold of those for the memberships that you’re belonging to, where you’re not taking any action, get yourself out of them where, you know, you only want to be doing things which are actual benefits, your business, and you need to have running to help you to run your business basically. So you need to do a bit of an audit of what you’re actually spending money on content creation.
What are you doing? What is your process and what are your systems in terms of content creation? So say for me, for example, I knew that this was one of my real, like my Achilles heel, if you like, I was incredibly inconsistent with my, with my content creation. So even though I was hitting a six figure year in my business,
there was no kind of consistent content coming out, which was looking after my audience in between way launches and in between my sales efforts. So I knew that I needed set up a system where I would reliably consistently create content every single week in a way that was kind of systemized that I could predict what was going to happen. Instead of it being like a Thursday,
I’m going like, oh, I haven’t done anything this week. What should I do now? I wanted that to be a system in place, which is one of the major reasons why I set up the recurring revenue book show, because I knew that I would commit to having a new episode every single Monday, which would then give me content ideas for the rest of my week.
So I could just get it all scheduled in and sorted out on the Monday and then it was done for the week. So that was a really good content system for me. Have a think about your content. What kind of system do you have in place for that? Do you have a regular posting system? All these kinds of things like really take pressure off you and help you to run a more efficient business.
So really have a think about your systems. This is really important because the more kind of structured, this is the easier your business is going to run. So the final kind of big key area, which I wanted to talk to you about is selling. Do you like what? I’ve done that with all the assets, right? So what have we done so far?
So spark structure, we’ve just done a systems and we’re going to do selling now. So with selling, this kind of ties in with all of the other areas that I’ve covered, actually, because without a spark, you’re going to find selling hard without a structure in place. You’re going to find selling hard without systems in place. You’re going to, you’re going to find selling hard.
So with selling, I always say, it’s like, you want to be able to make money all year round from your business. You’re a business. Like you don’t go to a cake shop and they say, yeah, we only make cakes twice a year, come back and see us in November, if you want a cake. Right? Like, and this always kind of,
I understand that launching works really, really well. And also, especially if you’re working cohorts, it makes complete sense. But when you’re running a membership, it’s like, you do want to be able to make sales all year round. You don’t want to have this. Like, it can become quite stressful if you’re putting all of your onus, all of your kind of income goals into kind of launching one or two or three times.
I love launching. I absolutely love it. It’s been one of the major reasons why being able to hit six figures in my business so quickly after opening a brand new business, but you also want to be selling in the background as well. So you want to be able to have promotions going on to your list, to your audience in the background. We all kind of getting people in throughout the year as well.
So this is where I like to have an evergreen funnel running in the background all year round, which means that you can constantly have people coming onto your list. You can constantly be looking after people, which is great for when you do launch, because then you’ve got a bigger audience to launch to. But it also means that in the background, when you’re not doing these launches,
you can also offer kind of sporadic offers to your list as well, to get them to come into your membership or your program share. So with your evergreen funnel setup, you might have a kind of a sequence in place where your, I don’t know, leading with maybe a freebie, like a signup title type of thing. And then you’re leading on with a sequence of emails and then you’re offering like her a special offer to come and join you and your membership,
which is specific to that person only, which you can offer them for. I dunno, 48 hours, something like that to come into the membership. And if they don’t come in, then they’re still on your list ready for your next launch. So this just kind of like evens out your earnings throughout the year. So yes, go for it and do those big launches.
Yes. Go for it. And do those kind of live workshops. I love running live workshops. It’s a great way to make loads of sales, but in the background, have an evergreen funnel running as well so that you can actually be selling all year round as well. So you need to have all four of these kind of areas to look at.
So spark structure systems and selling. If you’re not making money in your membership, like you want to be like you deserve to be, those are the four areas that you really, really need to have a look at. And you need to be really honest with yourself. And this can be hard because, you know, as business owners, we can be kind of like our businesses,
our baby, and you know, we’ve put so much effort into it, but if you’re not making the money that you want to make, you know, that’s on you, it is like, there is no one else who’s going to magic this for you. You have to take the bull by the horns and make some tough decisions about how you’re running your business.
Maybe they’re not even going to be tough decisions. Maybe they’re just going to be like so obvious to you. And just up until now, you haven’t made those decisions, but you do need to really kind of think, think around what these areas are. Think about where your, your kind of Achilles heel is. So say for me last year, I knew that I had an Achilles heel with my,
with my content creation. I hired a coach to help me get my head round it all. And he was great. By the end of the year, I was ready to start up my podcast. So if you need help with this, that is what I do with business owners. Who’ve already got a membership in place, but you’re ready to start making more money from that membership.
So if that is you and you want to get our heads together and you know, I, I really feel for you here because I have felt like this in my business to where, you know, your friends, your family, they don’t get it. They don’t own a business. They don’t understand. They, they’re not in the same brain space as you,
right. They don’t get it. Maybe they’ve got employed jobs, whatever. They’re not entrepreneurs. They do think the same way you do. Sometimes you just need to go and work with someone who gets it. I do it myself. I hire coaches when I need someone to kind of bounce ideas across someone who’s maybe a couple of steps ahead of me who can help me kind of like establish the plan that I’m going to take action on in a really,
in a way that makes me feel confident about the next moves that I’m going to make. So if that is you with your membership and you want to work with me to get that plan in place, that is very much tailored to you because you know, all membership owners are different. But for me, I’ve been able to take my own membership across from a 36 K year in its first year across to $102,500 in its second year.
I’m very entrepreneurial. I’m very keen on kind of learning what people’s best qualities are and making sure that those best qualities are being put to use in running your membership so that you’re actually getting the outcome that you want to get and that you deserve to get from the membership. So for me, the majority of membership owners that I work with our goal is to get you to 5k months and beyond,
as quickly as possible in your membership. So if that is something that is gold for you, you want to get to 5k months and beyond with your membership. And you’d like my help to help you get there. Do check out my magnetize, your membership pro program ship, which is absolutely all about working together to get that kind of result in place.
So you can find out all about that on my recurring revenue, rox.co.uk website, just head to the top, you’ll see there’s a section there which says Mac concise, your membership pro click on that have a read through about what’s included in that container and do reach out if you’d like to work together to help get your membership to 5k months and beyond. So I really hope that you’ve enjoyed kind of going through these four key areas.
So we have done spark structure systems and selling really have a think about those. Think about where your homes are, think about where your Achilles heel is and make a plan to address it. Because if your business will thank you for it and you’ll start making more money from your memberships so quickly. So I hope you’ve enjoyed that episode and I can’t wait to see you in here next Monday for a brand new episode of the recurring revenue rocks show.