In this episode of the Recurring Revenue Rocks Show, I share about why having a Tenacious Mindset has been one of my most valuable character traits and why when you’re Tenacious, your success becomes inevitable…

Click on the video above to watch, on the Podcast below to listen, or scroll down to read the transcript 🙂 

Hi, welcome along to a brand new episode of the recurring revenue rock show. My name is Laura Jeffrey. It’s great to have you here today. And I wanted to talk to you today about the importance of tenacity, of being tenacious in your membership as a membership founder, as a business owner, and why? I think being tenacious, I think has been pretty much one of my most valuable character assets,

I suppose, in setting up my businesses in getting to a six-figure year with my business, from ideas that I’ve had in my own head that I’ve kind of brought to life, I think has been the reason why I’ve been able to set up businesses which have sold products in the thousands. And I really wanted to share with you just about why I think it’s such an important trait to develop as a business owner and how you can develop it as well.

And I think it is, it is largely a mindset thing, but also I think it’s kind of like, you need to get this to a place of habits, to a place of routine where being tenacious becomes simply one of your character traits. And it’s a way that you can run your business. That is a way that will help you in life generally.

But I just really want to share with you today just a little bit about my story and why being tenacious has helped me so much. So going back to when I was working as an event manager in my twenties, I actually, I had a couple of like lucky serendipitous kind of twists of fortune. And I suppose where I was presented with amazing opportunities,

but because of the place that I was in, in my career or in my life, maybe I felt that I wasn’t quite ready for those, for those situations. I wasn’t ready to step into that role yet, but because I was prepared to put myself out of my comfort zone and to do the work, to become the kind of person that could hold that result of holding those kinds of positions,

I ended up, you know, get getting the jobs that I wanted and getting the promotions that I wanted. And there was one time when I was 24 years old and I’d been working as an events assistant. I was in the events team, always. I’d worked in a membership as an events administrator as an events coordinator, but I was 24 and I’d moved to a new town in the Midlands in the UK.

And I was working at a, a charity as an events coordinator. And I’d seen this opportunity come up online cause I was kind of beginning to fish. I was kind of ready for a big leap in my career. I wanted, I really, really wanted to become an event manager because up until that point, age 24 had just been like event coordinator,

event administrator. And I was like, no, I’m really, I really want to go up to an event manager. And I remember in the January saying to myself, I had this mantra is like, this is my year of the career. This is my year of the career and everything that I did in my work, I was kind of like,

no, this is my year of the career. This is the year that I’m going to have a big break. And I think because I had that kind of tenacious that thought running over and over in my mind, like this is my year of the career. This is my year that I’m going to make a big change. When this advert popped up online.

When I was looking for a new, new position as an event manager, I saw this position come up, but Millbrook proving grounds, which was a place that I’d like to get a job at. And I saw this advert and I was like, that’s way out of my league. That’s way beyond me. Like, I think that’s not for me,

but I’m going to try anyway because I could get there. That’s like less than an hour’s drive. I think I could do there. So there’s an outside chance. I might get the job who knows, who knows? So I applied for the job and I got an interview and I was just absolutely over the moon. And me being me, I didn’t really check on a map how to get to this place.

I was like, oh, I’ll just drive there before the interview will be fine. And I left with probably five minutes of leeway time, either way for traffic jams and that kind of thing, which clearly wasn’t enough. I got completely lost. And I ended up being half an hour late for the interview, which a lot of people, you know,

might have called up and made up an excuse or, you know, whatever. But I was just like, I called up and I was like, I am really lost. I can’t find you. I don’t know where you always sat now is sending me around this weird place. I can’t find you. And they kind of, they helped me out and I ended up getting gains the interview and the guy there who was my amazing,

who became my amazing manager chap called Martin Neil, who I have enormous respect for. He was in the interview and I said to him, I’m really sorry, I’m late. And he went, don’t worry about it. I’m late all the time, myself. And that kind of put me at ease, had a really good interview, got offered the job at the interview.

And I just thought, you know, if I hadn’t of put myself out of my comfort zone to apply for the job, if I had just crumbled at the point where I was late for the interview and I was like, I’m blatantly not going to get the job now. Now I’m late. I’d been tenacious. And I had carried on. I was like,

no, come on, get in there. It’s like, is that whole saying, isn’t it it’s like fortune favors the bold or fortune favors. The brave, whatever is true. You’ve got to put yourself out there in order to get these opportunities. So you never know where it’s going to take you anyway, that, that year of the career for me actually turned out to be one of the best moves that I made in my career.

I ended up getting the job as a bank manager, as I said, I ended up getting promoted to account manager. I ended up looking after Aston Martin as a key account. I worked with BP. I flew all over the world, looking at all these different, really incredible clients. And it was, it was an absolute pivotal point in my career as in events.

It was wonderful. And the thing is like kind of moving forward in my career. I was kind of like, I’d got to the point when I was nearly 30. And I was like, do you know what? I’m ready? I’m ready to go out on my own. I really want to, to get started my own. I really, really wants to do this.

And I think when you set up on your own in business being tenacious is absolutely the thing that will make or break key. And I think you’ve got to have such a clear vision and such a clear reason why you’re doing this, that that will drive you forward no matter what happens, no matter what, how many times you get knocked down, if you’re tenacious,

truly, you’ll get up again and again and again and again. And it’s like, these things happen in business, right? Any business owner who tells you everything is plain sailing, they always make loads of money. Everything’s really easy. It’s like as far as I’m concerned, I’d find that really like not to be the case, because I think the very nature of businesses that you’re going to come up against challenges,

things are going to not run as you think that they will, but because you’re tenacious, you find a way of getting round it and then you move on, you do it again. You come at it from a different angle and you find a way forward. And so recently I applied for a trademark for an idea that I’d had. I really, really wanted to set up a podcast called the AMP-IT-UP entrepreneur.

The up top entrepreneur. I was really excited about it. I had so many ideas about the different people that I could interview. I had so many, so much kind of passion for this idea that I had the amped up entrepreneur. I was like, scary, amazing. I got away. I was so excited. I’m so fired up to start this podcast.

I kind of started mapping out what different topics I could do. Like what, who I could ask to, you know, be interviewed all this different stuff is going to be amazing anyway, to cut a long story short. It turns out that I couldn’t trademark that name because of a certain words in it, beginning with E. So I had to drop that name.

I had to promise not to pursue it anymore, that I wouldn’t work with that name anymore because this word in that title is owned by a company and they have trademarked that word. And it means that nobody else can use that word. So I was like, okay, of course I will drop out. I, I’m not going to use that word.

I promise not to use it in the future. I won’t operate under that name. I will not trade under that name whatsoever. That was all confirmed and fine. Now a lot of people might have been like, oh, I give up, you know, that was my thing. I’d gone so far down the road with the up top entrepreneur idea.

What now, what else am I meant to do? I quit? But for me, I’m just like, okay, I just need to give her a different name. And then you move on. Right? And that’s been tenacious. So say for me, that’s how the recurring revenue rock show was born. It was a name that I had already trademarked previously.

So I knew recurring revenue, rock show, recurring revenue. Rocks is my trademarked phrase. As part of my business is a trademark that I own. And I was like, you know what? The recurring revenue rock show. That sounds grand. I like that I can get behind that. I can fall in love with that. That’s great. So,

because I’m tenacious mindset, you just find a different way. It’s like, okay, don’t, you know, don’t mess around with people’s legal staff of they’re telling you to back off your back off is fine. It wasn’t done on purpose. By the way, it was complete. You know, it wasn’t something that I realized that it was a problem until obviously I received a letter telling me otherwise.

So do your research of course get fired up about things, but if stuff goes wrong, you just find a different way. That’s all there is to it. You find a different way and being tenacious. I think it’s like, you’re going to get knocked so many times you’re going to get people who there’s that quote, isn’t there for a moment, you know,

Dita Von Teese. And she said, you might be the juiciest peach in the world, but there is always going to be someone who hates peaches. Right? And it’s so true. Someone’s always going to pick holes in what you do. People are going to try and knock you. People are not going to believe in you. People are going to say horrible things about you.

You just be tenacious and you carry on anyway, because you know that there are, on the other hand, there are people who love you, who, whatever you put out there, they’re going to buy people who are going to leave you amazing testimonials and case studies and who are going to recommend you to people. Those are the people who we focus on.

And I think being tenacious, there is a big part of you that is going to have to be like, okay, whatever. I’m just doing it anyway. And not to be so easily kind of blown by the wind, by what other people do or what other people say or whatever, or that like other people, other coaches in my industry might have opinions about me.

And the way I do things, that’s fine. But they are just opinions that belong to that coach. It doesn’t make it fact, my opinions about other people. Isn’t fact, it’s my opinion. So you’ve just got to be so strong and so grounded in the reason that you’re doing this, why you’re doing it. And just six stick really strong to that.

That’s fine. Are you, you are your own business. You’ve got your own reasons for doing things. You’ve got your own dreams, your own kind of drive for doing whatever it is you do. But you got to be so clear on those reasons because that’s, what’s going to keep you going, because say for me, absolutely. There have been times when things aren’t easy.

It’s like until I employed a I’m an accountant to do my tax returns for me, my tax returns were always a nightmare. I always pressed the wrong button or did the wrong thing. And it was always a nightmare and always took hours and hours and hours when it should have taken 20 minutes. But the thing is, you keep going, right? You find a way around it.

If there’s something that you hate doing outsource it. If there’s someone saying horrible things about you just delete them off your social media. So you don’t have to listen to them anymore. Like do what you need to do to keep your blinkers on, to keep you going towards whatever your goals are, whatever your happiness is to keep you in that state, do what it takes to get you there.

Okay. And remember to just keep clear and like really at the front of your mind, the reason why you’re doing this. So say for me, one of my biggest reasons is because I don’t want to go back to work for anyone else. It’s like, I love working for myself. I absolutely love it. I love being in my, in my office.

I love working with my own schedule. I love the fact that I get to be creative and, you know, teach people, things that I love to do and have had success with myself. Like me carrying on doing that is, is a goal for me. That’s a day-to-day goal because I love what I do. And I love the fact that I get to grow my business year on year.

I love the fact that I’ve hit a six-figure year, just doing what I love. And yes, there might be other coaches in the world who were kind of like, well, you know, you’re a six figures. Why aren’t you at seven figures? Why aren’t you at eight figures? But that’s their opinion. That’s their goal. It’s not my goal.

My goal is carry on doing what I’m doing now, because I love it so so much. And it’s just perfect for me. I’ve created the perfect schedule, the perfect environment to work in the fact that I don’t have a team works really well for me. I love that because it means I don’t have to manage anyone. So they’re one of my genuine,

so that’s me. That’s my goals. Other people might be saying, well, why is she not going to team? Or why is she not at eight figures or seven things or whatever, but that that’s do with them. I want this to be the same for you, really focusing on what you want. What’s your ideal lifestyle. What’s your ideal working environment.

What’s your ideal day-to-day business hours in your business. For me, I’m now taking Fridays off in my business. And that’s huge for me. If I can carry on doing that, that’s me reaching my goal every single week. That’s epic for me. So get fired up about what you want for your lifestyle. Like try not to like obviously have big goals.

Of course, that’s what we’re all aiming towards. But what are your goals for today? Like say if you get to go out for a walk, is that you hitting your goal is that you hitting your own success, you know, metrics. That’s a really big deal for me. That is one of my success metrics is getting out for a lovely walk every day.

If I do that, I’m winning. And that’s the kind of thing that keeps me tenacious. It’s cause I’m like, I’m loving it now. And yes, I’ve got big long-term goals that I want to reach because it’s so satisfying. Like at the end of last year, when I went over, so I made $102,500 last year, that was such an epic achievement.

Cause it’s like, yes, I’ve done it. Yes. And it’s like, I got to that big goal, but it’s about the journey along the way as well. And that helps keep you tenacious because instead of putting all of your kind of emphasis on achieving one goal, that feels a really long way in the future. What are you doing today that you can be like,

yes, I’ve done it. I’ve achieved that goal today. I’m loving life like this right now. That’s the kind of thing that keeps me tenacious. So I hope that that helps you as well. Like getting into that tenacious mindset and just being prepared to just go again and again and again, and kind of casting aside, other people’s opinions, really honing in on what it is that you want.

What makes you feel successful? What makes cause success is such a, I think I spoke about this in the interview with Joe Naughton a few episodes ago. What is your definition of success? It’s so different for everyone. One person’s definition of success is multi eight figures. Another person’s version of success is retiring at 45, whatever, what’s your, what’s your own individual definition of success really feel into what that is,

and then make sure that you’ve got something that you’re doing each day where you can be like, yeah, man, I was succeeding. I’m on this. And it is so worth being tenacious, having that thing where you’re not going to give up because you are living the life that you want to live. And that is a wonderful, beautiful thing that you have achieved for yourself.

And there’s so much pride to be found in that, that you are sticking to your guns. You’re doing things your way because that’s success and what that success means to you. Not someone else to you, really, really thinking to that. And that is what makes this whole thing, setting up a membership or a program ship. It’s what makes it all worthwhile.

So, so exciting. So I hope that has helped you to today. If you are at the stage in your career where you are running a membership, maybe you’ve got your first 5, 10, 15, 20 members in, and you’re at a stage where you want to really grow that membership. Start hitting 5k months, at least with your membership. Do you come across and check out my magnetize,

your membership pro offer, which you can find on the recurring revenue, rocks.co.uk site. If you just head up, you can see in the menu, Magna magnetize, your membership pro you can click in there and have a look. And this is the way that we can work together for six months to make sure that you are systemizing and streamlining your membership as much as possible.

So it’s really like a well-oiled machine that you can just, you know, start predicting what you’re going to be earning month on month from your membership. So that’s the work that we do together in magnetize, your membership pro. So without stepping up as a leader, really owning that leadership, really being excited and in love with your membership so that you can really get it out there and start earning the money that you deserve from it in a way that feels really,

really good. So if you’re interested in that, do go ahead and click on that and see how you can apply. And in the meantime, I hope you really enjoyed this episode of the recurring revenue rocks show. And I can’t wait to see you back here next Monday for a brand new episode.